Early last year, Main Point Media acquired the startup video production company Slate. They hired Slate’s founders and merged companies to form Slate and Main, a video production company in Minneapolis. Slate and Main specialize in extremely cinematic work for marketing and advertising. They approached our design team to craft and develop their website.
Challenges and Goals
1. Slate and Main’s wanted their web presence to express their love of cinema.
2. Their extensive list of services and process complicated an easily digestible presentation.
1. Video - Our development team worked with Slate and Main to integrate their film reels into the banners of the site’s pages. The effect resulted in an extremely immersive experience.
2. Illustration - Our design team worked with their production staff to create a set of finely detailed line art illustrations to best explain each of the services in their production process. The finished set of icons explained their process and list of services simultaneously.