Ten Delta operates both in Minneapolis, MN and the U.K providing technology consultancy. They work in the syndicated loan space, and lead much of the global conversation around FPML as a new protocol to enable e-commerce activities in the field of financial derivatives. They commissioned us to create a unique visual identity and new website.
Challenges and Goals
1. Evolve and re-create: Ten Delta came to us with an outdated website and brand. The challenge was to create something relevant without forgetting the origins of the company.
1. Visual Identity: Our design team took the concept of the Greek Delta and integrated it into a new, unique logo. Its triangular roots are still very present; however, we incorporated two softened edges on the top and right side, with a sharp edge on the bottom left. This gave the mark a subtle sense of movement. We created a word-mark that is thin, classic, and elegant, but with a widened stance. The combination of classic type and a line art logo gave us the perfect foundation for a new brand identity.
2. Illustration: Once the design team created this new identity, the team worked with Ten Delta’s founder to create an icon set of “Ten Deltas” which explained their process. The illustration and branding for Ten Delta created a cohesive and distinctive language in both the digital and print worlds.